Knowledge Base

You often hear about reciprocal links in the world of websites. A reciprocal link is a mutual link between two websites or domains. When two websites link to each other, it's considered reciprocal, or a two-way link.

Not all links are reciprocal links.

A backlink might be referred to as a reciprocal link if you have entered a mutual link exchange with another website and want to keep track of or verify that the other website is linking back to you.

In general, a backlink is called a reciprocal link if the webmaster has agreed to a link exchange in return for a backlink to their own website.