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What is Black Hat SEO?

Posted 2011-04-24 in SEO FAQ

In the study and profession of search engine optimization, black hat SEO is a term for illegal or extremely invasive techniques to manipulate search engine results.

An example of a black hat SEO method is hacking a website script to get free links against the knowledge and will of the site owner. Some SEO consultants might classify exploiting web scripts as grey hat, or moderately acceptable, but they are an exception.

It is never professional to engage in such methods in the business world.

There are no perfectly clear boundaries for black hat techniques, but black hat SEO is mainly a loose term for illegal or borderline activities to get a website higher in search results.

Tags: seo, black hat


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