Knowledge Base

White Hat SEO is a casual term for using professional conduct in SEO.

Using professional, appropriate conduct in search engine optimization means following the laws, regulations, and common online ethics of search engine optimization. SEO consultants might argue over the details of what classifies as white hat SEO instead of grey hat SEO, but white hat SEO practices clearly rules out any illegal behavior or explicit SPAM.

In simple terms, you could say that to many professionals white hat SEO means "earning your results".

Anything that might be frowned upon in the normal business world can probably be translated to online business as well.

If it's questionable, chances are it's not white hat.

At least not to a majority of professionals, and it's going to reflect on the reputation of a consultant or firm engaging in these activities.